Senior Product Designer with 6+ years of experience building B2C products in finance and healthcare. I specialize in turning complex systems into simple, intuitive experiences for millions of users. I'm driven by challenging problems and motivated by creating real value for both people and businesses.
Open to new opportunities 💌
My role: Middle → Senior Product Designer
Responsibilities: Product design from scratch, prototyping, UX testing, user interviews, handoff to development.
(2022-2026) Mobile, Desktop
Yandex Search was losing share in high-intent financial queries, as users increasingly went directly to banks and aggregators, taking both traffic and advertising revenue with them. To prevent further losses and retain monetization within search, we launched native financial product experiences directly in the results page, turning search from an informational layer into a transactional one.
My role was to design and launch new financial product experiences within Search.
Starting from scratch, I created and launched 8 products, defining user flows and interaction models. 7 of them achieved their target metrics and remain active today.
The auto insurance market is large and highly competitive, and we saw an opportunity to expand Yandex Search into the insurance category. Our goal was to launch the first transactional insurance experience in Search that would allow users to compare quotes from multiple insurers and complete the purchase flow. Research helped us identify two key user segments: people purchasing insurance for the first time and users actively looking to compare prices.
2022–2026 Mobile, Desktop
Production
A block designed to integrate banks into the credit flow. Since loan rates are highly individualized, the goal was to showcase a representative set of offers and encourage users to continue to the application form to receive personalized rates.
2025 – 2026 Mobile, Desktop
Production
Listing and offer experience, enabling users to compare and select cards through advanced filters. The interface also provides detailed information about each card's benefits, dynamically reflecting how features and conditions change depending on the user's subscription to the bank's services.
2024 – 2025 Mobile, Desktop
Production
The most popular financial product block. After launch, we redesigned the offer cards twice, increasing CTR each time. We also added a built-in deposit modifier for quick, convenient calculations directly within the block.
2023 – 2026 Mobile, Desktop
ProductionUsers searching for financial products faced fragmented journeys across multiple aggregators and bank websites, often struggling to compare real conditions beyond marketing rates.
Financial products had to be integrated without harming Search quality, organic relevance, or user trust. The experience could not resemble an aggressive aggregator — it needed to remain neutral, native, and aligned with Search principles while supporting monetization goals.
The market was structurally split between institutional trust and comparison convenience. Banks owned credibility and product depth but lacked neutral comparison context, while aggregators dominated discovery and comparison yet struggled with trust and transactional completeness. This structural imbalance created fragmented journeys and left a clear opportunity to bridge trust, transparency, and comparison within a single integrated experience.
My role: Senior Product Designer
Responsibilities: End-to-end product design: defining user flows, improving the conversion funnel, UX research, design system development.
(2022-2026) Mobile, Desktop
ProductionThe auto insurance market is large and highly competitive, and we saw an opportunity to expand Yandex Search into the insurance category. Our goal was to launch the first transactional insurance experience in Search that would allow users to compare quotes from multiple insurers and complete the purchase flow. Research helped us identify two key user segments: people purchasing insurance for the first time and users actively looking to compare prices.
We ran 30+ A/B tests to optimize the conversion funnel, form completion rates, and user flows. Experiments covered layout variations, copy improvements, and interaction patterns that led to the 87% sales increase.
To reduce friction during form completion, we introduced contextual data suggestions that auto-filled commonly used vehicle and policyholder information. This accelerated the input process and reduced the effort required from users.
Initially, users were required to log in at the first step of the form due to technical constraints. After resolving these limitations, we moved authentication to the final step of the application process. This allowed users to complete most of the form without interruption, reducing early friction and increasing the conversion to policy purchase by 17%.
To reduce anxiety about completing a long form, we introduced visible progress steps that showed users how many stages remained in the application process. This made the process feel more manageable and transparent, resulting in a 2% increase in progression across all stages of the funnel.
To increase motivation to complete the purchase, we introduced a cashback incentive directly within the license plate input field — informing users they would receive 500 RUB cashback after purchasing the policy.
Many more experiments are in the backlog — stay tuned.
My role: Middle Product Designer
(2021-2022) Mobile, Desktop
Production
Medical services represent a meaningful share of search traffic. Approximately 5% of all Search queries relate to healthcare — including doctors, clinics, and medical procedures — and generate significant advertising revenue. This created an opportunity to build a product that not only supports the business but also genuinely helps people navigate complex medical choices and find the right doctor with confidence.
I redesigned how users discover doctors in Search. The experience makes complex doctor information easy to scan, supports multiple search intents, and helps users explore and compare specialists before making a decision.
Medical services represent a meaningful share of search traffic. We launched a structured block in Search that helps users discover doctors, compare specialists by specialization, reviews, and location, and book appointments directly. The product achieved its target metrics and remains active today.
2021–2022 Mobile, Desktop
Production
Dedicated profiles shown when users search for a specific doctor by name. They aggregate reviews from multiple sources, education and career history, and clinics where the doctor currently practices — with the ability to book an appointment online or contact the clinic directly.
2021–2022 Mobile, Desktop
Production